Cricket World Cup 2015 – Social Media Rankings

Cricket World Cup 2015 – Social Media Rankings

Cricket World Cup 2015 – Social Media Rankings

The 11th Cricket World Cup is well and truly underway in Australia and New Zealand with two groups of 7 vying for quarter-final places, the top four from each group going through. While the ICC has compiled “scientific” rankings for ODI here we decided that we needed to create a Social Media (CWCSM) ranking system for the 14 teams at the World Cup.

There are many variable factors that we have been unable to take it account as follows;

  • Connectivity – how “digitally” connected a particular country is
  • Popularity – whether cricket is the most popular sport in a particularly country
  • Economic status

We’ll present a number of different rankings below and you can make your mind up on who you think is the number 1 ranked team at the World Cup on Social Media based on our numbers

 

World Cup Cricket Social Media Ranking Table

How did we work it all out?

  • Facebook – divided the teams Facebook page fans by the countries population and assigned ranking points the same as the percentage of fans to population.
  • Twitter – divided the teams Twitter accounts followers by the countries population and assigned ranking points the same as the percentage of fans to population.
  • Instagram – divided the teams Instagram accounts followers by the countries population and assigned ranking points the same as the percentage of fans to population. An additional 1 (one) point was added to all teams with an Instagram account as percentages were low.
  • Klout – We averaged out all of the teams Klout Scores (71.5 is the average). Those in excess of this average were given the difference is ranking points. Those lower than the average were given 1 (one) ranking point if their Klout score was within 10 points of the average.
  • Kred – We averaged out all of the teams Klout Scores (890 is the average). Those in excess of this average were given the difference is ranking points. Those lower than the average were given 5 (five) rankings point if their Kred score was within 100 points of the average.

It’s not the most scientific analysis of the teams Social Media presences but gives a fair idea of where they stand relative to each other on a pretty even playing field.

Some highlights and interesting bits and pieces;

Australia – Number 1 in both CWCSM and ODI Rankings

India – Number 2 in both CWCSM and ODI Rankings. Their 21 million plus Facebook fans not enough to take them to number 1 as that makes up only 1.81% of their population

Ireland – punching above their ODI ranking of 12 with a CWCSM ranking of number 8

U.A.E. – barely registering with a CWCSM ranking of 14 and 0.04 ranking points

New Zealand – one of the host countries, has over 600,00 Facebook fans, an impressive 13.4% of their total population in a country where cricket plays second fiddle to rugby

England – scored impressively on Instagram with 50,800 followers but this is still only 0.10% of their total population

Scotland – ranked above a test playing nation in Zimbabwe and and are just behind another in Pakistan.

 

fbWant to follow the teams on Facebook? Here’s the list of pages that we used for our figures –

AfghanistanAustraliaBangladeshEnglandIndiaIrelandNew ZealandPakistanScotlandSri LankaSouth Africa UAEWest IndiesZimbabwe

Master list here

 

twitterWant to follow the teams on Twitter? Here’s the list of pages that we used for our figures –

AfghanistanAustraliaBangladeshEnglandIndiaIrelandNew ZealandPakistanScotlandSri LankaSouth AfricaUAEWest Indies Zimbabwe

Master list here

 

instagramWant to follow the teams on Instagram? Here’s the list of pages that we used for our figures –

AfghanistanAustraliaBangladeshEngland – IrelandNew ZealandPakistanScotland – South Africa – West Indies 

 

2015_Cricket_World_Cup_Logo.svg

Follow the ICC World Cup on their Social Media outlets here

FacebookTwitterInstagram

 

 

 

The Small Print

  • Facebook Numbers – taken between 9.45am – 9.49am (California Time) on Sunday 15th February 2015
  • Twitter Numbers – taken between 9.52am – 10.01am (California Time) on Sunday 15th February 2015
  • Instagram Numbers – taken between 10.59am – 11.14am (California Time) on Monday 16th February 2015
  • Klout Numbers – taken between 9.52am – 10.01am (California Time) on Sunday 15th February 2015
  • Kred Numbers – taken between 9.52am – 10.01am (California Time) on Sunday 15th February 215
  • Population Numbers – the most recent population number for each team / country was taken from Wikipedia.org
  • Missing Numbers – not every team is on every Social Media outlet. We have tried our best to find every account but it appears, particularly on Instagram, that not all teams have a presence.
  • Outlets chosen – Facebook, Twitter and Instagram. We had to draw the line somewhere and while many teams have additional Social Media presences on Google +, Tumblr, YouTube, Flickr and others these 3 are the most used by both competing teams and Social Media users.
  • Ranking Sites Chosen – Klout and Kred. We wanted to try and get a balance of ranking across platforms. We don’t have a big budget for this so we used Klout and Kred that use differing ranking criteria.

This was written by 3 rock marketing’s Chief Social Officer, Andrew Healy, a keen fan of Cricket Ireland and Vice President of the Napa Valley Cricket Club.

Did we miss anything? Make a mistake? Let us know at – andrewjhealy@gmail.com –

World Cup Cricket Social Media

About the Author

Leave a Reply